Some projects do not fit neatly into photography, video, virtual tours, building documentation or traditional marketing services.
Bring us the problem, challenge or unfinished idea. Tennessee Virtual Tours combines strategy, visual production, design, spatial documentation and decades of practical problem-solving to help determine the most workable way forward.
Bring us the problem. We’ll figure out the rest.
Separate the underlying challenge from assumptions about the service, technology or deliverable that might solve it.
Evaluate possible approaches based on the intended outcome, available resources, project constraints and actual value.
Turn a complicated or undefined idea into a clearer scope, recommended workflow and realistic next steps.
Depending on the project, we can produce the solution, coordinate the required specialists or provide a plan your team can implement.
Clients do not always arrive with a clear creative brief. Sometimes they know that a property is difficult to explain, an experience feels disconnected, a workflow is inefficient or a conventional marketing approach is not communicating what makes the project valuable.
Creative consultation begins by identifying what actually needs to change. The answer may involve one Tennessee Virtual Tours service, a combination of services, a custom production approach or something completely outside our normal offerings.
The goal is not to sell the most complicated solution. It is to identify a solution that is useful, achievable and appropriate for the problem.
Creative consultation may be useful for:
“Apparently, this guy is useful when things get weird.”
Creative consultation is most useful when it is supported by real production experience.
Chris Fraser’s professional background includes video production since 1992, digital design and marketing since 2001, photography, editing, drone imaging, Matterport reality capture, floor plans, building documentation and custom interactive experiences.
That range makes it possible to consider the complete project rather than viewing every challenge through the lens of one tool or service.
Tennessee Virtual Tours is an Artistic Concepts brand, bringing decades of creative-production and problem-solving experience into projects involving properties, businesses, physical spaces and visual communication.
A clear explanation of the recommended approach, why it fits and what should happen next.
A documented scope, workflow, priorities, required resources and practical implementation steps.
Tennessee Virtual Tours or Artistic Concepts may be able to produce and deliver the recommended solution.
When another specialist is better suited to the work, the project can be prepared for an informed handoff.
Tell us what is happening, what you have already tried and what a successful outcome would look like.
We review the information and determine whether the project fits our experience, values, capabilities and availability.
If the project is a fit, we define the research, meetings, recommendations and deliverables included in the consultation.
The problem is evaluated and translated into a practical recommendation, project plan or production scope.
Submitting an initial project description allows us to evaluate whether the challenge is a potential fit. Substantial discovery, meetings, research, concepts, testing and written recommendations are scoped as professional work.
Consulting projects are quoted according to the defined problem, expected involvement and agreed deliverables. This keeps expectations clear and prevents the project from becoming an open-ended series of unpaid meetings.
Some projects need a consultant who can develop the idea and complete the work. Others need someone to define the direction, assemble the right team or provide clear instructions for an existing team.
Depending on the project, we may:
Not every technically possible project is a project we should accept. Creative consultation is available for work that is legal, ethical and consistent with our professional capabilities and values.
If the proposed direction is unnecessarily complicated, unlikely to solve the real problem or better handled by someone else, we will say so.
Many strategy, planning and creative-development projects can be handled remotely. Projects requiring property capture, site evaluation or physical production are primarily available throughout East Tennessee and the surrounding region.
Visit our service-area page for geographic coverage information.
Creative consultation is a structured process for understanding an unusual visual, spatial, technical or marketing challenge and developing a practical direction. The result may be a recommendation, project plan, production scope or completed solution.
No. You should be able to describe the problem, what you have already tried and the outcome you hope to achieve. Developing a clearer brief may be part of the consultation.
An initial project description is reviewed to determine whether the challenge may be a good fit. Substantial discovery, meetings, research, concepts, testing or written recommendations are defined and quoted as professional services before that work begins.
Often, yes. Depending on the project, Tennessee Virtual Tours or Artistic Concepts may handle production, assemble a specialized team or provide a plan that can be implemented by the client’s existing team.
We may recommend another specialist, help identify the types of professionals needed or prepare the project for a more informed handoff.
Yes. Many planning, strategy and creative-development projects can be completed remotely using existing files, photographs, video, virtual tours and online meetings.
Projects are quoted according to the defined challenge, research required, level of involvement and agreed deliverables. The goal is to create a clear project scope rather than defaulting to open-ended hourly billing.
Describe the challenge, what you have already tried, any important constraints and what a successful outcome would look like. We’ll review the information and determine whether the project is a good fit.
